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Posts Tagged ‘selling’

I wonder if you have ever tried your hand at selling something you have created or produced? Recently I spent the large part of a day selling my four published novels at a conference – always an interesting experience, to say the least!

I choose to sell my books directly, as well as via my website and through bookstores, for several reasons. For starters, people are more likely to buy books when they can meet the author face to face. I always offer to sign my books too – I tell my customers that when I am very famous they can put their copies on ebay and make their fortunes! After all, one has to remain optimistic in this novel writing and bookselling world.

But there are other advantages to selling in this way. I get to network with a wide variety of people and have some wonderful conversations in the process. I can explain what my books are about and how and why I came to write them. I can sit and observe people as they walk past – it is amazing how this little thing about one person and that little detail about another finds their way into my novels!  I can encourage others who are perhaps dreaming of writing a book one day. I always take the opportunity to write ‘God bless’ alongside my name on each novel I sell – for me these words are a ‘mini-prayer’ that God will truly bless and encourage anyone who reads the book. And when I finally hand over the purchase, I feel as if I am giving away part of me.

Yet I can well understand some authors’ reluctance to spend time personally selling their books. It is quite confronting to have people pick up your books that you have slaved over, browse through them with a bored look on their faces, put them down and walk away. It is even more confronting when you spend time answering all their questions, only to have them still walk away empty-handed.

But one experience that always amuses me is when people openly declare to you, the author, that instead of buying your book, they will simply borrow the copy their friend has just bought! Recently another author told me of an experience she had where there was a line-up of potential customers at her book table. Suddenly the girl at the head of the queue had a bright idea. ‘I know!’ she announced loudly to her friends lined up behind her. ‘Why don’t I buy just the one copy and you can all borrow mine – that would be much better!” At which point, her friends agreed and the queue dissolved. Well yes – it is ‘much better’ in some ways. After all, I myself lend out lots of books I own to others. I understand not everyone has spare cash to spend on books. But … well, from the author’s perspective, let’s just say it might be wiser – and nicer – to decide you will borrow your friend’s copy instead of buying one before you get to that book table, within earshot of the author!

I think the secret is to approach such selling opportunities with an open heart, trusting God will bring to my book table the people I am supposed to touch base with and those whom my novels will truly bless and inspire. And I also think it’s wise always to remember the words of Proverbs 3:5-6:

Trust in the Lord with all your heart and lean not on your own understanding; in all your ways acknowledge him, and he will make your paths straight.

So thank you, Lord, for each sale you bring my way and for all those who will read my books. May they be blessed, encouraged, comforted and challenged – and above all, be drawn closer to you!

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